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Nail Your Sales Pitch with 9 Killer Closing Techniques

9 killer closing techniques

Finishing strong is important. You have to close your pitch just right to make the sale. Here are 9 killer closing techniques to learn.

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It’s all about the sale.

Whether you are offering a product or a service, the only thing that matters is if someone buys it.

This means you have to close the deal…over and over again.  Sometimes this is harder than it sounds and that is because closing techniques matter.

9 Closing Techniques to Land the Deal

You’ve gotten the meeting; you’ve finished your presentation. Materials have been shared; you’re feeling good. You’ve

You’ve avoided deadly sales techniques. But you still have yet to get a signature, a form of payment, and a reason to celebrate. You still have to close.

Use one of these closing techniques in your next sales call.

1) It’s about the Money!

Sometimes it really comes down to dollars and cents.

After you’ve finished your pitch, close by acknowledging how much the customer could save if they took advantage of your offer. Provide a cost-benefit analysis for his or her specific situation.

Examples:

  • “With this solution, you can save time by automating these tasks, which in turn saves you from having to pay someone to do them.”
  • “Other customers have found savings of up to 10% using this product” (And have legitimate proof to back up your statement.)

2) It’s as easy as A-B-C

Too often people wait until the end of the meeting to ask for the sale.

You should be working on closing the deal from the minute you begin contact with a potential customer. This closing techniques approach is all about conversation, building rapport authentically, and focusing on the customer’s needs.

Examples:

  • “So tell me, what is your biggest frustration you are facing in your business?”
  • “What has been a successful product for your in the past that you’ve purchased to help your business?”

3) Get Emotional

Well, don’t get personally emotional.

No one is suggesting you cry, beg, or tell woeful stories. What is suggested, however, is to create a situation where you customer forms an emotional attachment to your product or service.

Car dealers do this by letting someone take a car for a test drive. Consumer products are provided through free trials, so a customer can use it and find it beneficial to his or her life.

denis linehan sales training killer closing techniques

Pet stores do this by putting cute puppies and kittens in the window.

What does your company offer that can be experienced by a potential customer quickly, easily, and with little cost to you?

Examples:

  • A writer might offer a short blog post for free that will generate shares, likes, and views.
  • A contractor might bring examples of countertops and design elements to a person’s house who is interested in remodelling.

4) Work on Yourself

denis linehan sales training closing techniques

It’s normal for salespeople to feel a bit nervous about making a sales call.

Depending on one’s temperament and experience, these nerves could be noticed by your customer.

Think about it: would you rather buy something from someone who is confident and calm or someone who is sweating, stumbling, and shaking?

The solution?

Assume you already have the sale. Your job is figuring out the details on what brought the customer to say, “yes!”

Of course, you can’t be cocky.

No one likes a know-it-all or someone who acts like they already have the deal. So play it cool.

Focus on the values and quality of your offering. Closing techniques that convey your confidence in the product are powerful. Know that you are providing the best solution.

Examples:

  • “For you, what does the done deal look like?”
  • “What about our service makes you the most excited?”

5) The Last Word

We usually remember the beginning and the end of a presentation. If you can end your presentation, your conversation with one more thing, you might just close that deal.

Use this sticky phrase from Columbo: “Just one more thing…” to build the engagement with your potential customer.

Examples:

  • “Just one more thing, when do you think you’ll be ready to make a decision on this?
  • “Just one more thing, I am wondering what feature you liked the best?”

6) Hold a Q & A

Start and finish your sales pitch with questions about your customer’s needs. This turns a sales pitch into a conversation, something most people prefer and are more comfortable with.

Examples:

  • “What costs are you looking to decrease in your operation?”
  • “Is there any reason why this product wouldn’t serve your needs?”

7) Summarise

Sometimes sales calls are lengthy. You might have an entire line of products or services to go through. So the important details can get lost.

At the end of the sales call, summarize the values, the benefits, and the features. This leaves a positive lasting impression.

Example:

  • “Our services allow you to spend more time on work that matters most to you, ensures that all of your social media accounts are aligned, and that your response rates to customers is higher than your competition.”

8) Now’s the Time

Deadlines make people act.

So, create a deadline that rewards your potential customer for saying, “Yes,” today!

In terms of closing techniques, this one employs a sense of urgency. It is kinder than an ultimatum, but acts in a silmilar way.

Provide a time frame under which certain benefits are available and when they would become unavailable.

Examples:

  • “If you purchase today, you’ll receive free shipping.”
  • “State that the offered package is only available until Friday at Noon.”

9) Don’t Quit

Don’t give up. Most sales take, on average, 3 to 5 visits or calls to close. As far as closing techniques go, this is the most important.

Just because you get a, “no,” or are blown off the first couple of times, the best thing to do is:

  • refocus on their needs,
  • highlight how your product or service meets those needs, and
  • follow up soon.

Selling isn’t easy.

But by paying attention to your customer’s needs, what he or she finds valuable, and demonstrating the ability to clearly address questions, you should be able to close the deal.

Use several of these closing techniques over the course of conversations with a potential customer. You may find yourself enjoying the process and making more deals.

Are you a salesperson looking to learn how to turn objections into sales? Why not enroll in our sales training programs? And if you have any questions, feel free to get in touch.

If you are genuine about creating massive wealth and success through professional sales then this is definitely not to be missed.