, ,

Nail Your Sales Pitch with 9 Killer Closing Techniques

9 killer closing techniques

Finishing strong is important. You have to close your pitch just right to make the sale. Here are 9 killer closing techniques to learn.

denis linehan sold

It’s all about the sale.

Whether you are offering a product or a service, the only thing that matters is if someone buys it.

This means you have to close the deal…over and over again.  Sometimes this is harder than it sounds and that is because closing techniques matter.

9 Closing Techniques to Land the Deal

You’ve gotten the meeting; you’ve finished your presentation. Materials have been shared; you’re feeling good. You’ve

You’ve avoided deadly sales techniques. But you still have yet to get a signature, a form of payment, and a reason to celebrate. You still have to close.

Use one of these closing techniques in your next sales call.

1) It’s about the Money!

Sometimes it really comes down to dollars and cents.

After you’ve finished your pitch, close by acknowledging how much the customer could save if they took advantage of your offer. Provide a cost-benefit analysis for his or her specific situation.


  • “With this solution, you can save time by automating these tasks, which in turn saves you from having to pay someone to do them.”
  • “Other customers have found savings of up to 10% using this product” (And have legitimate proof to back up your statement.)

2) It’s as easy as A-B-C

Too often people wait until the end of the meeting to ask for the sale.

You should be working on closing the deal from the minute you begin contact with a potential customer. This closing techniques approach is all about conversation, building rapport authentically, and focusing on the customer’s needs.


  • “So tell me, what is your biggest frustration you are facing in your business?”
  • “What has been a successful product for your in the past that you’ve purchased to help your business?”

3) Get Emotional

Well, don’t get personally emotional.

No one is suggesting you cry, beg, or tell woeful stories. What is suggested, however, is to create a situation where you customer forms an emotional attachment to your product or service.

Car dealers do this by letting someone take a car for a test drive. Consumer products are provided through free trials, so a customer can use it and find it beneficial to his or her life.

denis linehan sales training killer closing techniques

Pet stores do this by putting cute puppies and kittens in the window.

What does your company offer that can be experienced by a potential customer quickly, easily, and with little cost to you?


  • A writer might offer a short blog post for free that will generate shares, likes, and views.
  • A contractor might bring examples of countertops and design elements to a person’s house who is interested in remodelling.

4) Work on Yourself

denis linehan sales training closing techniques

It’s normal for salespeople to feel a bit nervous about making a sales call.

Depending on one’s temperament and experience, these nerves could be noticed by your customer.

Think about it: would you rather buy something from someone who is confident and calm or someone who is sweating, stumbling, and shaking?

The solution?

Assume you already have the sale. Your job is figuring out the details on what brought the customer to say, “yes!”

Of course, you can’t be cocky.

No one likes a know-it-all or someone who acts like they already have the deal. So play it cool.

Focus on the values and quality of your offering. Closing techniques that convey your confidence in the product are powerful. Know that you are providing the best solution.


  • “For you, what does the done deal look like?”
  • “What about our service makes you the most excited?”

5) The Last Word

We usually remember the beginning and the end of a presentation. If you can end your presentation, your conversation with one more thing, you might just close that deal.

Use this sticky phrase from Columbo: “Just one more thing…” to build the engagement with your potential customer.


  • “Just one more thing, when do you think you’ll be ready to make a decision on this?
  • “Just one more thing, I am wondering what feature you liked the best?”

6) Hold a Q & A

Start and finish your sales pitch with questions about your customer’s needs. This turns a sales pitch into a conversation, something most people prefer and are more comfortable with.


  • “What costs are you looking to decrease in your operation?”
  • “Is there any reason why this product wouldn’t serve your needs?”

7) Summarise

Sometimes sales calls are lengthy. You might have an entire line of products or services to go through. So the important details can get lost.

At the end of the sales call, summarize the values, the benefits, and the features. This leaves a positive lasting impression.


  • “Our services allow you to spend more time on work that matters most to you, ensures that all of your social media accounts are aligned, and that your response rates to customers is higher than your competition.”

8) Now’s the Time

Deadlines make people act.

So, create a deadline that rewards your potential customer for saying, “Yes,” today!

In terms of closing techniques, this one employs a sense of urgency. It is kinder than an ultimatum, but acts in a silmilar way.

Provide a time frame under which certain benefits are available and when they would become unavailable.


  • “If you purchase today, you’ll receive free shipping.”
  • “State that the offered package is only available until Friday at Noon.”

9) Don’t Quit

Don’t give up. Most sales take, on average, 3 to 5 visits or calls to close. As far as closing techniques go, this is the most important.

Just because you get a, “no,” or are blown off the first couple of times, the best thing to do is:

  • refocus on their needs,
  • highlight how your product or service meets those needs, and
  • follow up soon.

Selling isn’t easy.

But by paying attention to your customer’s needs, what he or she finds valuable, and demonstrating the ability to clearly address questions, you should be able to close the deal.

Use several of these closing techniques over the course of conversations with a potential customer. You may find yourself enjoying the process and making more deals.

Are you a salesperson looking to learn how to turn objections into sales? Why not enroll in our sales training programs? And if you have any questions, feel free to get in touch.

If you are genuine about creating massive wealth and success through professional sales then this is definitely not to be missed.


, ,

What to Do When You Run Into Sales Objections

denis linehan sales objections

Here’s how to beat some common sales objections that get in your way.

You’re always going to run into people saying no. It’s what you do next that defines you.

denis linehan sales objections

When you are in sales, you will run into sales objections from time to time.

How you handle them determines whether your business will thrive or fail.

Objections refer to anything that stops a customer from buying your product. They come as a part and parcel of the job and partly explains why many people shy away from doing sales.

Robert L. Stevenson, a Scottish novelist once said that ‘everyone lives by selling something’, so whether you are in business or not, you’ll have to contend with sales objections at some point in life.

But here is the good news. You don’t need to be a rockstar sales person to master the art of overcoming sales objections.

With the right sales training and persistence, everyone can learn how to do it the right way.

And while the task of learning how to beat sales objections might not be the easiest to learn, the rewards will be worth the efforts.

Let’s get to the reasons why potential buyers say no, and how you can overcome this.

Find out why potential buyers say no?

The first step to overcoming sales objections is to figure out why prospects say no to your products.

If you do your homework well here, you can come up with strategies to overcome the objections even before they are raised.

Sounds simple, right?

The tricky part is knowing what the objections will be.

sales objections

You can ask your past customers, existing customers, and potential customers what concerns they have about your products.

Also, interacting with your past customers might give you insights into what troubled them about your products and made them stop buying from you.

Lucky for you, we’ve done some digging and discovered the top 5 reasons why clients say no, and what you can do to overcome the objections.

Common sales objections and how to overcome them

A potential client will likely reject a sales proposal because of:

1. Price

Regardless of who you are selling to, pricing is one of the most frequent objections to a sale.

For most sales personnel, the knee-jerk reaction is to offer a discount.

Instead of selling at a lower price, which is risky and also raises questions about the quality of your products, you can look for creative ways to showcase the unique value of your products that justifies the price.

For instance, you can overcome the price sales objections by giving specific examples of how your product is unique, and how the product will solve customer’s problems.

2. Wrong timing

This is one of the trickiest objections you’ll face because the prospect is not actually saying ‘no’, but showing interest in a certain time in the future.

The prospect might say they’ll have money next month, or they might even tell you to give them more time to do research or even think about it.

Because the customer said ‘maybe’ or ‘later’, most sales professionals make the mistake of not considering this as an objection.

So, how do you overcome such sales objections?

An astute move is to dig deeper to find out exactly why the customer can’t buy at that moment.

Are they really not buying because of the budget, or because they don’t see how the product will add value to their lives.

If it’s because of the budget, you can do a follow up by presenting your pitch to the people responsible for allocating the company’s finances. They might give you a chance to present your product at a specific date in the future.

3. Fear of change

Fear of change is a very common problem, especially among employees. People fear change for many reasons–some want to maintain the status quo while others are afraid of what might be the outcome of change.

To overcome objections that originate from the fear of change, you’ll need to have a very convincing tone.

If you can, you’ll need to illustrate with examples and case studies of other customers or competitors who have benefited from similar changes to the ones you are proposing.

Fear of change is a natural occurrence, so you’ll need to impart confidence upon the prospect that the product will bring a positive change.

4. Lack of trust

denis linehan sales objections

If you want to increase your sales, you must get your existing customers and prospects to trust you.

People and businesses prefer to buy from companies they know and trust. These are typically corporations they have transacted with before.

So if you are a new player, your chances of successfully clinching a deal are slim.

But that does not mean you can’t strike a deal. The secret here is built trust with your prospects. Give them reasons to believe that the product will put them in a win-win situation.

For example, you can remove the financial risk by imposing a money back guarantee policy on your products.

You can also use a sample to show your client how the product works.

Give them more reasons to trust you by displaying any certifications you have as an industry expert.

Your website should also be trustworthy with the proper security and fraud protection.

5. Authority


You will always encounter objections such as, “I like the product, but I’ll need to consult my boss/partner”

This can yield positive results, assuming the client actually intends to consult with others but not using this as an excuse.

If your hear this objection, the best you can do is to respect the prospect’s wish and ask if there is any other additional information you can provide which might be of interest to the other parties.

To ensure this doesn’t mount to a deal ending sales objection, try to suggest a joint sale meeting with the other parties so as to answer any question that may arise.


The main reason why prospects raise objections is because salespeople and businesses fail to address issues that are important to these potential buyers.

Knowledgeable sellers, however, knows how to address all concerns even before making a sale, which increases the likelihood of winning a deal.

They know the best way to overcome sales objections is by visualizing a case where you answer all the questions before they are thought of.

So before making your next sales proposal, make sure you’ve identified the prospects needs, the motive for buying, and be ready to show that your product can provide value that competition can’t.

Selling is all about psychology, and your products and your existing customers are your best test subjects.

Are you a salesperson looking to learn how to turn objections into sales? Why not enroll in our sales training programs? And if you have any questions, feel free to get in touch.

If you are genuine about creating massive wealth and success through professional sales then this is definitely not to be missed.



, ,

9 Reasons Sales Training Programs Pay for Themselves

Denis Linehan Sales Training

Even those who aren’t in sales reap awesome rewards from sales training programs. Learn how to boost your skills, confidence, and earn more

Sales people tend to be “natural communicators.” But a natural ability doesn’t mean you don’t have to study and hone those skills. Imagine if a musician, actor, or athlete didn’t train their natural abilities.

Denis Linehan Sales Training

So why do some sales professionals think they don’t need sales coaching?

Whether you’re a newbie or a seasoned sales professional, training is always important. And since improving skills helps you increase your sales, it’s also a smart business decision.

Sales training programs teach valuable communication and people skills that create lasting value no matter what your current role is. Developing these skills can benefit all aspects of your business because everyone interacts with other people.

Sales coaching helps reps develop and accelerate their performance through observing and changing behavior. Invest the time and resources into sales training programs, and soon they’ll pay for themselves.

Sales Training Programs Focus on Learning

The Greek philosopher Heraclitus said, “change is the only constant in life.”

Denis Linehan Sales Training

Yet we’ve all met dinosaurs who are focused on hitting sales targets and follow the outdated advice they picked up decades ago.

The environment in which we communicate is rapidly changing, so we need to be open to continual learning.

Professional development helps sales people at any stage of their career. It’s also beneficial when entering a new market or introducing new products. Sales people also need to adapt to changing buyer expectations.

Sales training programs help you recognize the mistakes that are holding you back. You will learn what authors to read now and who the key influencers in the field are. You will learn new perspectives and techniques that will easily double your sales.

Ongoing learning produces dramatic results. Creating a culture of open dialogue and feedback reinforces continual learning.

Improve Communication Skills

Sales people tend to enjoy chatting, but that doesn’t always translate to well-rounded communication skills or emotional intelligence.

Sales training programs help you gain insight into where your gaps are.

Learning to understand people is critical to effective communication. You can improve your ability to see what aspects of a service or product your potential client values or prioritizes.

When you understand what a prospect values, you can communicate how your product or service fits that goal. That will increase your sales confidence.

Sales training programs teach you how to communicate with diverse populations and different personalities.

It also helps you to observe signals like body language that indicate your prospect is ready to buy. Improving these skills will help you blast through your sales targets.

Ultimately, sales reps are providing a service and need to be proficient in creating authentic relationships.

Deal with Rejection

Sales people also need to be able to handle rejection.

There are times when “no” could be turned into a sale through persistence, listening to feedback, and making adjustments.

But sometimes, it’s a firm answer.

For people who earn a living by interacting with others, it can be especially tough to be rejected. Sales training programs help sales people learn not to personalize and to be resilient after a rebuff.

Actors know this too and cope by understanding that rejection happens when they don’t fit the director’s vision. It’s not personal.

Learn to let it motivate you to increase your sales.

Be More Persistent

Half of sales people give up after an initial rebuff. But objections are a natural part of the sales process.

While harassment isn’t the solution, either, there’s a balance between understanding when the prospect is not interested and when they could be persuaded.

Learn not make these deadly sins of selling.

Sales training programs help your team to understand how to anticipate and overcome obstacles. Role playing different scenarios in a low-stakes learning environment can help identify patterns and build confidence to try something new or different.

Persistence pays off.

Determine Your Purpose

There is one trait that the best sales professionals all share: determination.

Perhaps you’re motivated by a desire to travel more, to provide a better future for your children, or to get out of debt. Or maybe you need help identifying what makes you feel determined.

Investing in sales training speaks to your commitment to be a success. Unlock your potential by discovering your purpose.

Develop Administrative Skills

Some sales people find writing proposals or price quotes boring.

They’d rather be interacting with people. But it’s an opportunity to create value for your client.

Effective training can take the chore out of writing proposals.

Sales training can help you develop administrative skills to improve organization and better manage your time.

Better project and time management frees up valuable time for doing the things you enjoy most. Learn about new software for tracking data and using it to understand what works and where there are areas for improvement.

Be a Better Listener

Too often, salespeople prep their next response or interrupt a potential client before they’re finished speaking.

Active listening is a way of listening and responding attentively to build mutual understanding.

It also means knowing when to keep your mouth shut.

By becoming a better listener through training, you are able to take action based on what you’ve heard from your prospect. You will learn to tap into your ability to be a natural influencer.

Improve Negotiation Skills

Many people resist or avoid negotiation because they see it as an uncomfortable source of conflict.

But it can also be understood as a process to bring two people or businesses closer to an agreement about what they need.

Not every sale requires a negotiation, but it’s an important skill to develop through sales training programs.

Retain Talent

Sales training is often overlooked as both an employee benefit and profitable investment.

Training programs demonstrate a commitment to investing in your team. A much-cited study by the Aberdeen Group estimates the cost of employee turnover at $30,000. And it takes about 7 months to onboard a new sales rep.

Retaining talent is valuable to your business. Sales training programs also strengthen morale because they provide transparency and support throughout a rep’s career.

These 9 reasons demonstrate why sales training is truly a worthwhile business expense. Let us know what you think in the comments.